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A Victory for the Sharks: Sea Shepherd Persuades Holista to Cease All Production of Shark Cartilage Products!

April 28, 2009

A Victory for the Sharks:  Sea Shepherd Persuades Holista to Cease All Production of Shark Cartilage Products!

Sea Shepherd Conservation Society has recently been consulting with Holista Health Inc. about the severe negative impacts of Shark Cartilage products on the health of our oceans. Holista sells health supplements on a large scale in stores across Canada and the United States, including Costco, Shoppers Drug Mart, WalMart, and more.

Last week, after providing Holista with some educational materials on the plight of sharks and their vital importance to ocean ecosystems, Sea Shepherd urged its supporters to join in and voice their concerns to the management of Holista. In an outpouring of support, hundreds of shark-loving consumers contacted Holista to express their passion for sharks and respectfully request the removal of all Shark Cartilage products from Holista's product line.

Thanks to an overwhelming barrage of polite feedback from Sea Shepherd supporters and members of ARK II, Holista has chosen to establish itself as a leader in the industry by ceasing all production of shark cartilage products!

In Holista's own words:

"[W]e have consulted with various conservation groups who have provided us with valuable insight around this critical issue."

"[W]e have come to the conclusion that any harvesting of sharks creates a potential for ecological harm."

"It is for this reason that Holista has ceased purchasing Shark Cartilage raw materials and will no longer be producing Shark Cartilage products. It is our hope that this decision will contribute to the necessary global moratorium required on the harvesting on sharks."

Read Sea Shepherd's letter to Holista:  pdf_sm_whPDF

Read Holista's reply to Sea Shepherd:  pdf_sm_whPDF

It has not yet been determined whether Holista plans to pull existing Shark Cartilage products from its website and/or store shelves, or whether it will finish selling existing stocks. As such, it is unknown how long it will take for Holista to fully phase out its Shark Cartilage products. Holista has stated that it intends to update its website soon and will likely include some form of notification there to demonstrate its commitment to the issue. In the meantime, please join us in wishing Holista a smooth and speedy transition!

Sea Shepherd applauds Holista for making a compassionate and shark-friendly decision. In doing so, Holista has demonstrated that it listens to customer feedback and values the health of the oceans, setting itself apart from its competitors.

Please write to Holista today to voice your gratitude and to praise Holista's management team for the prompt and permanent removal of Shark Cartilage capsules from its product line!

Please call, fax, email, and/or mail your comments to the following:

Holista Health Inc.
2000 Brigantine Drive
Coquitlam, BC V3K 7B5
CANADA

Toll Free Telephone: 1-800-204-4372
Toll Free Fax: 1-888-668-4252
info@holista.ca
export@holista.ca

You may also submit comments via the contact form on Holista's own website at:

http://www.holista.ca/contact/

blacktip shark

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